Yahoo! embraces Google instead of Microsoft.

Just heard from news, this is one of the most incredible news in this year you can see. Yahoo! has finally agree a greatest deal with, not Microsoft, however, its biggest rival, Google. Well this act has been discussed amongst lots of people who concerned, and most of the analysts speak: "If you are a Yahoo shareholder, you just have to be scratching your head right now,".

This astonishing news was announced by Yahoo! in late Thursday, which Yahoo! decided to let Google handle some of its advertising sales, right after Microsoft withdraw its intention to take over Yahoo! as Microsoft refused to raise any of their offers towards Yahoo!. This caused Yahoo to close up the window for any further deals from Microsoft. Previously Microsoft offers $33 per share to Yahoo!. As this happens,Yahoo! and Google have entered into an alliance that will let Google handle some of Yahoo's advertising sales.

As the deal between Yahoo! and Microsoft has ended, this Internet pioneer took a sudden step to hire online search leader Google to handle some of its advertising sales. Well according to a research firm eMarketer, Google already holds approximately 75% of the advertising market in the U.S. with Yahoo! in a distant second at 9%. As now Yahoo had agreed to let Google put search ads on its site, in what it called an $800 million annual revenue opportunity that would boost cash flow by $250 million to $450 million in the first 12 months. This would be quite a penny earning opportunity for both corporates. Nevertheless, Yahoo! still intends to use its own search engine to distribute some ads and process all of the search requests. Working with Google will give Yahoo "the best of both worlds,"

As a background story, for all your information, previously Microsoft did offers Yahoo! a deal of $33 per share in order to get Yahoo! under Microsoft's ownership. Microsoft had hoped to use Yahoo! as an alternative to slow Google's growth in the respective field, but Microsoft just couldn't agree to terms claimed from Yahoo!. Microsoft did update their offers towards Yahoo! and yet, Yahoo! rejected Microsoft's latest proposal, which said included an offer to buy 16 percent of Yahoo! for $35 per share, plus to buy its search business (Microsoft is trying to combine Yahoo! search service with its own Live search to compete with Google search.)

Well, the battle between these three famous Corp. has finally reveals the result, however, we could not give the answer that who's the winner between themselves. All i concerned is, maybe as internet users, we are the true winners benefits from this battle as we can expect lots and lots of lucrative features will coming out soon. ^_^

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Brooke said...

Nice to see this deal :) Google rocks! Mahindra City

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